Man, I love a good contradiction in terms. “Which is it?” you might be wondering, “Vague or clear?” And my honest, really not trying to frustrate anyone, answer is both.
We’ll start with the vague. This part is pretty simple. I still don’t know what my purpose is. I still don’t know what exactly I’m searching for. I don’t know if I’m looking for a job with an existing organization or if I’m leaning toward an entrepreneur kind of situation. I’m not sure if I’ll continue to develop my current manuscript (resembling a memoir) or if I’ll scrap it and take my publication efforts in a completely different direction. Oddly enough, for a person that thrives on certainty, I’ve found a pretty crazy level of peace in all this vague not knowing.
Here’s what I do know: the clarity piece of this puzzle. I have done a remarkable amount of self-reflection in the past couple of weeks, and have had some pretty big “aha”s. When I launched this blog, the intention was “to establish community with people that share my affection for humanity and my passion for social justice and to learn about different people, customs, cultures, etc. outside of my very small circle of experience.” That is a direct quote from my first post in February 2020. Somewhere along the way though, I got caught up in the idea of somehow building a business. I’m not sure how the blog ever fit into that idea, or if it did at all, but suddenly building a business became a big focus for me. The more I worked toward building this business, the more discouraged I became, and here’s why: I was trying to build on something that doesn’t exist. I don’t offer a product or a service. People aren’t calling me to offer my expertise on anything. There is no business to build. I got to the point where I was ready to scrap the whole nonexistent thing and just get a job, because at least working for someone else I would have some concrete direction and clear expectation.
And then one day it hit me – rather bluntly – during a fairly difficult conversation with my counselor (whom I typically love, but less so on this particular day). I don’t remember what exactly was said, or how it was stated, but the theme I logged off the session with was this: I am not building a business. There is no business – that was never the goal. I am however, building a brand. I am the brand that I am building. If I continue to build myself as a brand, staying true to the values that are important to me, any business I choose to build will come organically.
So there you have it: still pretty vague overall, but the little bit of clarity has been game changing. In the weeks since that session, I have been reading and reflecting, and really digging in to my values and the things I want for my life. Among those values, inclusion, acceptance, and community stand front and center, and it’s time I bring the focus back to that.